The Rise of Astrology
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More and more members of Generation Z, who make up the bulk of TikTok users, are into astrology. The horoscope app Co-Star, which uses AI to combine Nasa data and content from astrologers, rose from 7.5 million global users in 2020 to 30 million in 2023. With apps offering paid extras such as romantic compatibility reports, spending on astrology-related products is projected to hit $ 22.8 billion by 2031, says Allied Market Research. One London based TikTok creator - Bella, who has 1.2 million followers suggested her Gen Z fans had turned to astrology for a "sense of agency" when life felt chaotic. She said her motivational videos appealed to young people looking for "self-development" and "self-empowerment". Feast of Fools Frans Floris the Elder (c. 1517-1570) Photo Credit: Shakespeare Birthplace Trust [CC BY-NC-ND] "Bitesized, visually engaging content like memes and zodiac-based trends resonate deeply with Gen Z. These platforms allow astrology t...