The Illusion of Choice?
Real ale is a traditional draught cask beer, a "living" product that is produced and stored in its cask. It differs from a cold, fizzy lager, in which the yeast is killed and carbon dioxide is added. Real ale contains live yeast so it continues fermenting until it is served. Outside the Devonshire pub in Soho, central London, there is an ever-present horde of drinkers downing pints of Guinness, a stout made by the multinational company Diageo. But the landlord and co-owner Oisin Rogers says: "Real ale is all I drink." "It is a properly handmade product," says Rogers, "produced in exactly the same way it has been for centuries. It has never been industrialised like some of the other drinks that are for sale in bars in London... Tom Stainer, Camra's [Campaign for Real Ale] chief executive says independent breweries are facing unfair competition from multinationals. If you walk into a pub on the high street, you are often confronted with the same ...