The Job Illusion
As I apply for yet another job, I look at the company's website for context. I've now read their "what we do" section four or five times, and I have a problem - I can't figure out what they do. There are two possibilities here. One: they don't know what they do. Two: what they do is so pointless and embarrassing that they dare not spell it out in plain English. "We forge marketing systems at the forefront of the online wellness space" translates to something like "we use ChatGPT to sell dodgy supplements. But understanding what so many businesses actually do is the least of my worries. I'm currently among the 5% of Brits who are unemployed. In my six months of job hunting, my total lack of success has begun to make me question my own existence. About one in five of my job applications elicit a rejection email, usually bemoaning the sheer number of "quality applicants" for the position. For the most part, though - nothing. It'...